For over a decade Patta co-founder Edson Sabajo and the team have been ripping up the rule book of what running can be – blurring the lines between style, performance, and streetwear. To celebrate 14 years of the Patta Running Team, we helped create a positioning and campaign around their new collection.

Using this spirit and ethos, we created the campaign ‘This is Our Space.’ Celebrating how Patta shows up and makes room for their community in the world at large, inspired by their cultural heritage in music, fashion, culture and beyond. Shot by Rashidi Noah, styled by Pau Avia, featuring the Patta Running Team alongside Olympic athletes Sifan Hassan and Jakob Ingebrigtsen, we endeavoured to create a concept and campaign that was as representative behind the camera as it was in front of it. The documentary and out of home visuals were directed by Arthur Couvat, with additional capture by Mello and Tom Sutcliffe.

It was incredible to see this go live in both LA and Madison Square Garden in New York. A big thank you to the wider Soursop team, the Patta and Nike teams, and our superstar producer Sophie Van Pelt who really can make anything happen.