Chilly’s x Liberty
Chilly’s

Agency: Soursop
Role: Creative Director
Year: 2021

Chilly’s x Liberty was a big moment for the reusable bottle brand to reach a wider premium female-centric audience. This first collaboration with the iconic luxury department store pulled prints from their rich history, printed across Chilly’s bottles and coffee cups.

To help mark the launch of the collection, we created larger than life installations in both the windows of Liberty itself, and a series of hand painted murals across Shoreditch, London. The window display was a collaboration with paper artist AJ Smith, bringing the elements of the bottle to life in recyclable forms. The murals showed the patterns from the bottles creating a colourful world around them, showcasing the full range, painted by Blank Walls Collective. The result was one of Chilly's most popular collaborations on record, becoming one of Liberty's hottest items of 2021.

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A Reusable Way of Living – Chilly's