A Reusable Way of Living’ was the result of a year of working with the brand, aimed at bringing new audience into the sustainability movement. We imagined a future of the UK in 2025, without single use plastic, and broadcast it onto UK tv screens. Showing vignettes of everyday life across the UK, without feeling too London-centric.

For a London takeover, we created ‘object of desire’ creative to accompany the film elements of the campaign, covering everything from train platforms, entire building wraparounds, Old Street roundabout, train platforms and buses. Unfortunately I never got a good photo of the buses, they move too fast.

The film was directed by India Sleem, who came in with incredible ideas through her human-centric work. Shout out to my creative partner Rachel Sato-Banks and her obsession with ghosts. Produced by Sophie Van Pelt, and project managed by Kaela LaRosa who are the most caring duo in the world.