Giles Deacon is a London based couture designer and illustrator mixing fashion, fine art, theatre and grand scale glamour, known for his expertly crafted pieces using bespoke designed fabrics, prints and intricate embellishments.

Working directly with Giles and his team, I helped to build a new visual language around his existing brand. Primarily to re-launch his online shop for bespoke pieces across fashion and interiors, as well as make his rich archive spanning over 20 years accessible to his new and ongoing couture clients.

We went deep on colour theory, with regular visits to his East London studio, bringing out the flair and character of Giles’s work across every element across social, visual product styling, social media and new collaborations.