Working closely with the in-house Chilly’s team, we helped create a framework and world that helped meet the demanding need of all of the brand’s social channels and frequent launches. From highlighting product details, to smaller scale brand collaborations, to editorial video and launches. We created assets and concepts that could be produced by smaller teams, using their existing visual language and adding layers to help work across all executions. All laddering up into a larger tone of voice and editorial calendar approach, we help inject a sense of fun and playfulness into the reusable brand.