The Glenrothes are experts in whisky making, with over 150 years of experience on their private estate in Rothes, Speyside. With such a rich, storied history, we paired the lore around The Glenrothes estate with the timeless artistry of the liquid itself. Aimed at a specific set of high net-worth clients, we created a rich visual world around the launch of The 25.

Working with artists from different luxury categories, we took cues from the worlds of fashion, beauty and fine art. Starting with an autumnal shoot at the Speyside estate with photographer Elena Heatherwick where we ran around the highlands with smoke machines and clambered through haunted forests, capturing all of the elements that make up the unique aspects and depths of the brand. For the product shoot, we collaborated with Kate Jackling to bring cues from the worlds of fashion and beauty, capturing the liquid and tasting notes.

Thank you to our autumn shoot Producer Christine Pagliarini, long-suffering Tom Sutcliffe for climbing through in and over anything to capture beautiful footage and my favourite production duo Kathy Sihavong and Victoria Lechevalier who basically exist to make everyones life easy.