Jong & Out is the first ever properly age-gated social media network for queer teens under the age of 18 in NL. A social media network that was started by the world’s oldest queer non profit, COC Nederland, to directly combat the mental health issues that plague queer teens as a result of social isolation. 

We spent 8 months developing a 360 campaign that includes social, influencer activations, film, photography, a custom snap lens and a new brand look and feel. Gianna Mazzeo brought her unique brand of unhinged energy and charm as our director, and all stills were captured on set by the talented Ruby Cruden.

As queer adults, our core team worked almost entirely pro-bono in order to give back to the community in the most meaningful way that we could. We all wish this is something we had at that age and the impact this has on young lives is immeasurable. The campaign had an incredible summer of exposure, featured all over The Netherlands in out of home placements kindly donated by OMD.

Thank you to the wider creative team, Creative Director James Holdsworth, Art Director Astrid Niari and Producer Mathilde Grenod. I love hearing people brainstorm how to transition from a death drop into a flykick like its no big deal.